Who We Are
At West Harbour Insurance, we understand the fears that young families and small business owners face in today’s uncertain financial landscape. Founded in 2006, nearly 20 years ago, by Bev and Brian Jeffray in Goderich, Ontario, our story began with a leap of faith—leaving secure jobs to start an insurance agency that would serve an underserved market. We’ve learned first-hand how challenging it can be to attract and retain talent in a small community and how critical it is to safeguard family-run businesses.
Our commitment goes beyond just policies; it is personal. As small business owners ourselves, we’ve felt the stress of financial uncertainty. That’s why we are your trusted allies in ensuring a secure future for your family and business.
With over 50 years of combined experience, we have guided many through the complexities of Life and Living and Legacy Assurance, helping them find peace of mind amidst turmoil.
We Work With The Best Companies
Why work with an advisor? We want you to have a complete understanding of what the plan is and how it’s progressing. We stay in touch to make sure your coverage and plan stays in sync with your changing circumstances.
Due to the complexity of insurance and investments, we want to talk to you first, to determine what you have and what you need. Our focus is on the client first. That’s why we developed the NAVIGATORlife, NAVIGATORbiz, and NAVIGATORnext packages to customize a plan specific to your needs.
When it comes to implementing your plans, we work with some of the best companies.
Assumption Life.
Benefits by Design.
Beneva.
Blue Cross.
BMO.
Canada Life.
Canada Protection Plan.
Desjardins Financial.
Empire Life.
Equitable Life.
Forester's Financial.
Greenshield.
Humania.
Industrial Alliance.
Ivari.
Manulife Financial.
RBC Life.
SunLife.
Wawanesa.
Assumption Life. Benefits by Design. Beneva. Blue Cross. BMO. Canada Life. Canada Protection Plan. Desjardins Financial. Empire Life. Equitable Life. Forester's Financial. Greenshield. Humania. Industrial Alliance. Ivari. Manulife Financial. RBC Life. SunLife. Wawanesa.
At West Harbour Insurance, our foundation is built on Integrity, Service, and Knowledge. We pride ourselves on delivering transparent and reliable solutions tailored to your unique needs. By partnering with a variety of leading insurance and investment companies, we ensure you receive the most competitive rates and practical solutions. Our commitment to you includes clear communication and thorough explanations, so you can make informed decisions with confidence. We believe in nurturing lasting relationships through regular reviews and proactive adjustments, ensuring your protection evolves alongside your life and business.
Get to Know Us
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Brian Jeffray
ADVISOR / PARTNER / NAVIGATORnext EXPERT
Brian started West Harbour Insurance as a founding partner in 2006.
He believes his 20 years in the insurance and investment industry and over 20 years as a dairy farm owner prior to that were an ideal foundation for his work as an insurance and financial advisor to farm and business owners.
Call : 519-440-6802
Text: 519-440-6802
Email: brian@westharbour.ca
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Bev Jeffray
ADVISOR / PARTNER / NAVIGATORbiz EXPERT
Bev started West Harbour Insurance as a founding partner in 2006.
She holds a Life and Accident & Sickness license # 05088052, and over the years has acquired expertise in employee benefits, life insurance and disability insurance.
Her past experience includes farming, sales and banking. As a business owner she recognizes the potential financial risks if a serious injury or death occurs with a key person, and how quickly that can change family lifestyle.
Bev loves meeting people and helping you protect what matters most, so that you can enjoy life.
Call: 519-440-9543
Text: 519-440-9543
Email: bev@westharbour.ca
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Lisa Jeffray, MBA
ADVISOR / PARTNER / NAVIGATORlife EXPERT
Lisa has joined West Harbour Insurance with over 17 years of experience in various executive leadership, insurance, finance, and enterprise risk management roles at a large multinational publicly traded company.
She is passionate about offering education, advice, and tools to those looking to grow and protect their wealth, be it in support of personal goals or business planning.
Lisa holds a Master of Business Administration degree (MBA) from Ivey Business School, a Bachelor of Management and Organization Studies (finance) from Western University, and a Canadian Risk Manager (CRM) designation. She is a licensed Life, Accident, and Sickness Insurance Broker in Ontario, Alberta and Prince Edward Island.
Lisa and her son reside in Burlington, Ontario, where they enjoy hiking, strength training, and planning their next vacation!
Call: 519-525-8464
Text: 519-525-8464
Email: lisa@westharbour.ca
Here’s How We Work
Our core values of integrity, service, and knowledge underpin everything we do.
As we approach our 20th anniversary, we remain dedicated to giving back to our community, supporting local hospital foundations and charities that make a real difference.
If you’re worried about protecting your family’s future or your business’s well-being, know that choosing West Harbour Insurance is the strong move you need to make.
Let’s secure your future today. Your journey towards peace of mind begins with just a click to call us now.
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Start by booking a quick 15 - 30 minute call with us, where we’ll listen to your unique concerns.
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Join us for a 1.5 - 2 hour NAVIGATOR session, whether it’s NAVIGATORlife, NAVIGATORbiz or NAVIGATORnext, to explore your specific needs.
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Finally, sit back while we craft a personalized plan tailored to ensure your peace of mind.
What People Are Saying
Giving Back to Our Communities.
Here are just a few of the organizations we’ve supported in the past year:
Kincardine & Community Health Care Foundation
Alexandra Marine & General Hospital Foundation
Seaforth Community Hospital Foundation
Walkerton & District Hospital Foundation
Wingham & District Hospital Foundation
Clinton Public Hospital Foundation
Joseph Brant Hospital Foundation
South Huron Hospital Foundation
Sick Kids Foundation
… And Here are a few more:
OneCare
ChildCan
Huron Hospice
Halton Women’s Place
GoFundMe - cancer patients
Goderich-to-Guelph Rail Trail
Maitland Conservation Foundation
Huron County Progressive Safety Day
Dave Mounsey Memorial - Defibrillators
